Era: Parent with Purpose

ERA is a parenting companion in your pocket, providing reflection and guidance on your unique relationship with your child - grounded in attachment theory, backed by research, and powered by AI. Gain a holistic understanding of your parenting style and relationship with daily parenting advice, insights, podcasts, kids activities, and courses.

Whether facing a toddler's tantrum or navigating the challenges of adolescence, ERA’s guided parenting framework offers a balanced approach to nurturing a secure attachment.

**Daily Guided Pathways**
Improve your connection with your child with daily practice of 5 minutes or less. Interact with Era’s AI to deepen understanding and get insights and support based on your unique needs.

**Reflection Check-Ins**
Find a moment of reflection and connection with ai-powered chatbot, like a wise parenting coach. Tell us about your day, your triumphs, your challenges—and receive support tailored to your feelings and experiences.

**Personalized Insights**
Receive personalized insights & support based on your child’s development and focus areas including everything from picky eating, screen time battles, co-parenting, to managing fears & anxieties.

**Expert Podcasts**
Tactics & talks on various parenting philosophies and challenges. Listen hands-free at your leisure.

**Mindfulness Meditations**
Manage parenting stress, connect with your child & regain your composure with meditations, bedtime stories, and affirmations.

**Parenting Courses**
Busy parent-friendly: Build lasting connections and tackle common issues in less than 10 minutes. Discover tools, tips, and deeper explorations of guided parenting and personal balance.

**Attachment Style & Personality Quizzes**
Identify your parenting style strengths and weaknesses with your unique relationship with each of your children.